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Info2know Newsletter October 29, 2007 1. Top Sponsor Ad - SEARCH ENGINE OPTIMIZATION MADE EASY 2. Lonnie's Ranting 3. Quote Of The Day 4. Classified Ads 5. Free eBook Link - 37 Of The Best List Building Secrets Exposed 6. Article - SEARCH ENGINE OPTIMIZATION 7. Classified Ads 8. Joke Of The Day 9. Advertising Info 10.Contact Info & Unsubscribe Link The Info2know Newsletter is published Monday, Wednesday and Friday and can contain in-house and 3rd party marketing as well as articles & information about a variety of subjects. Once again, Thank You for subscribing. Lonnie Phillips Publisher ----------------------------------------------------------- TOP SPONSOR AD ----------------------------------------------------------- SEARCH ENGINE OPTIMIZATION MADE EASY Grab this FREE, EASY TO FOLLOW, STEP-BY-STEP, Search Engine Optimization eBook now! Don't wait any longer, Your web site can have a top search engine position too! http://www.cistx.com/seomadeeasy.pdf ----------------------------------------------------------- LONNIE'S RANTING ----------------------------------------------------------- I want to expose you to a person who turned my website around! His name is Brad Callen. He is a professional SEO expert. I found his Free "Search Engine Optimization Made Easy" eBook one day while searching about seo topics. His name kept coming up so I downloaded his free ebook and things have not been the same since. My Copperfield Internet Services () website was not even in the first 30 pages of the Google search engine. In fact I was competely stumped and did not know how to put my site on the map! After reading Brad's eBook, I started working with my website and in 60 - 90 days I was at # 15 and 30 days later I was # 5 for my chosen keyword. Yes, after just following the his free advice I jumped up about 3,000 positions in the Google search engine. So since it worked for me, I tried it on a few of my clients and got them first page positions. Anyway, just download the eBook and follow it. I listed it as the top sponsor becasue I really want you to try it. But I want you to tell me your results. I included an article from him in this issue. He knows his SEO! The October 26, 2007 newsletter is NOW online is the archives. Visit our advertisers because they support the Info2know Newsletter and feel their product or service will be a perfect fit for you. From a lil' bit east of horsepen creek, Have a great day! ----------------------------------------------------------- QUOTE OF THE DAY ----------------------------------------------------------- By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest. 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ORDER TODAY FROM MY WEBSITE! http://www.brucemcclarron.com Email: mailto:Prepaidlegal100@gmail.com ----------------------------------------------------------- FREE EBOOK LINK ----------------------------------------------------------- Put your curser on the link and click your RIGHT mouse button to download your free eBook. Choose "Save Target" or "Save Target As" and save the file to your computer for easy viewing with Acrobat Reader. 37 Of The Best List Building Secrets Exposed by Louis Burleson http://www.info2know.com/ebookvault/37otblbse.pdf ----------------------------------------------------------- ARTICLE ----------------------------------------------------------- SEARCH ENGINE OPTIMIZATION Search engine optimization is about paying attention to the basics. From making sure that you vary your anchor text in your inbound links to ensuring that your keyword density is between 2 and 5 percent, it is all about getting the details right. The only other thing required than that is time. As part of search engine optimization, there is one factor that is often either missed, or not done properly. I'm talking about maintaining a good site layout. There are several very real, money-valuable benefits to having a good site layout. Search Engine Indexing Proper layout techniques, such as having a site map and executing a proper, planned linking strategy throughout your website will not only get your pages indexed easily (but not quicker), but in some cases proper linking will squeeze out every last sliver of ‘votes' towards your important pages. I'll talk more about site maps and linking strategies later on. Conversion Rate A good site layout is all about converting your visitors into customers. By making an easy to- use, uncluttered and user-centric layout, you are increasing the chances of leading your customer to into making the ‘critical move', whether it is signing up to your newsletter, filling a survey or buying your product. User Satisfaction User satisfaction should be central aim when designing a site layout. Put yourself in the shoes of your visitors, and decide what you want from your website. It is a subtle shift in perception, but it will help you decide whether you really need all those extra menu options on the left or if the design could be simplified by placing those extra links at the bottom of the page; out of immediate view, thus reducing clutter and confusion but within reach if the user needs extra information. A good site layout will improve the image of your website. Don't just think about search engine rankings – keep your users as your first priority and ensure that your visitors do not go away without being impressed by the clarity and simplicity of your design. Word-of-mouth marketing (either through natural linking or plain blog and forum activity) is a power marketing tool that is largely based on how user-friendly and helpful your website actually is. Sitemap A site map has been widely proclaimed as the basic linking tool for site-wide search engine optimization, and with good reason. It presents your website's content – the linking structure of your website – on one single page for search engines and users alike. Accessibility Your site map is something like a table of contents for your website. While not the first resort for users looking for information on websites, today's increasingly-aware user audience will more and more turn to a site map if they cannot find something on your website through the traditional menu structure, or if they need to get somewhere really quickly. Search Engines A site map, properly mapped and linked from your home page, is the search engine's guide to the depth and breadth of your website. When a search engine spider finally decides that your site in interesting (read important) enough to be indexed further, it will start by exploring links on your home page. Through the site map, it gains immediate one-link access to your complete website, and this greatly speeds up the indexing of all your pages. Even when the spider does not engage in a deep crawl, a two-level initial crawl is not uncommon, and that will invariably give the spider the opportunity to see all the pages. For examples of good site maps, check out the following site maps: Google Site Map eBay Site Map Apple Site Map Optimal indexing To ensure that your website is optimally indexed, there are some specific linking strategies that you need to follow. It is NOT as difficult as you might expect. At the very basic level, there are two things you must take care of. Template-based web design Design templates before you start designing your website. Using templates to add new pages to your website will not only bring in consistency, but also allow you to standardize the optimal pattern of in-site linking. This might sound terribly complicated unless you base all pages on a template. With a well-designed template the process is simplified to just updating the placeholder hyperlinks. Then create sub-templates for categories of pages (main category pages, subcategory pages, etc.) to further ease your burden of reconfiguring each page manually. Site Structure A template-based design should, apart from speeding up the design process, focus on optimizing your site-wide linking. This will not only with indexing, but also help in increasing SERPS placement due to extra inbound links for your important pages. Base your site structure on solid, site-wide linking strategies like these: * Each page should link back to the home page. * Each page should further link back to its main category page. * Each category page should provide clear links to any sub categories. If possible, each page should have the main menu structure – so as to give maximum link exposure to the most important pages of your website. Each page should further link to those important pages on your website that do not have any clear category (privacy policy, Help section, user guide, search page, members section, etc.). If your template is properly designed and as mentioned earlier you specialize your template into sub-templates, your site structure will become more defined and manageable, and your linking strategy will help in both improving the search engine indexing and increasing your rankings. Reality Check Don't spend more time than necessary on site structure and optimizing your linking process. The important thing here is to automate as much as possible, and to plan thoroughly. However, simply arranging your site with a basic linking strategy and a detailed site map is enough for your indexing optimization. As for search engine rankings, use your linking strategy to help you get that extra edge, but don't depend on it – inbound links from other websites are much more valuable. Brad Callen Professional SEO Your web site can have a top search engine position too! Get my Free eBook Now! http://www.cistx.com/seomadeeasy.pdf ----------------------------------------------------------- CLASSIFIED ADS ----------------------------------------------------------- IS YOUR WEBSITE GETTING NOTICED? Face it, with the number of new businesses being set up on the Internet each day you MUST keep your website in front of Internet users...everywhere. This is just how to do it! Read about this fantastic classified ad blast to over 2.5 million websites. http://www.cistx.com/sendablast `````````````````````````````` ARE YOU LOOKING FOR WEB HOSTING WITH YOUR DOMAIN NAME? Domain Names start at just $11.99. Safe, Reliable, and Affordable Website Hosting prices: $4.99/month for: 5 GB Space & 250 GB Transfer $7.99/month for: 100 GB Space & 1,000 GB Transfer $15.99/month for: 200GB Space & 2,000 GB Transfer Copperfield Internet Services http://www.cistx.com `````````````````````````````` HERE'S YOUR KEY TO YOUR VERY OWN INFOPRODUCT EMPIRE If You Can Write 7-15 Page Reports, Then You Can Make A Living Online Working Just A Few Hours Each Week From The Comfort Of Your Home. Just Think, In 7 Days From Now, You Could Have Your Own Infoproduct Empire -- Already Making Money. Find out how in this free report. http://www.info2know.com/SmallReportsFortune `````````````````````````````` BUILD YOUR OWN WEBSITE Think You Don't Have The Time Or Know-How To Build A Webssite? Think again! This easy to use website builder makes it fun for anyone...even YOU... to build a website without spending a fortune. It even includes hosting and an email account! http://www.cistx.com/buildawebsite `````````````````````````````` GET YOUR VOICE ON THE INTERNET! Blogging lets you post your thoughts and photos on the Internet and interact with your web site's visitors. Whether you're writing your own personal journal or looking to influence audiences, Blogcast is the must-have blogging tool for you and it includes Podcasting! http://www.cistx.com/howtocreateablog ----------------------------------------------------------- JOKE OF THE DAY ----------------------------------------------------------- One Sunday morning a little girl in her Sunday best was running so she wouldn't be late for church. As she ran she kept praying, "Dear God, please don't let me be late to church. Please don't let me be late to church...." As she was running she tripped and fell. When she got back up she began praying again... "Please, God don't let me be late to church -- but don't shove me either! ----------------------------------------------------------- ADVERTING INFO ----------------------------------------------------------- For advertising information go to the Info2know Newsletter home page. http://www.info2know.com/newsletter |
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